EGA takes UAE success story to the world

Newly-formed aluminium giant looks to grow influence and market share at Harbor 2014

UAE-based aluminium giant Emirates Global Aluminium PJSC (“EGA”) will look to underline its growing reputation in the global aluminium market by taking a leading role at Harbor’s 7th Aluminium Outlook Summit (“Harbor 2014”), being held in Chicago, Illinois, USA from 9 to 11 June.

Walid Al Attar (Chief Marketing Officer: EGA) says EGA’s lead sponsorship of Harbor 2014 reflects both the event’s status as the largest and most strategic aluminium market gathering in the Americas, and the importance of the region as a market. The Americas accounted for nearly 15% of EGA’s global sales in 2013 – more than 280,000 tonnes in all – and this is expected to grow in the short-term as EGA’s annual sales volume increases to some 2.3 million tonnes for 2014.

EGA is the jointly-owned aluminium conglomerate formed by Mubadala Development Corporation and Investment Corporation of Dubai that combines the businesses of the UAE's two flagship industrial companies, Dubai Aluminium PJSC (“DUBAL”) and Emirates Aluminium PJSC (“EMAL”).

Al Attar, who is responsible for developing and implementing EGA’s global marketing and sales strategy, will be sharing his insights into the state of the industry in an address entitled “Why the aluminium market stands at a crossroad: Tough challenges and critical decisions” on 10 June.

“We already have a strong presence and logistics infrastructure in the Americas, which puts us in a strong position to help address the growing demand for aluminium in the region. However, as we grow as a company, it’s vital that we also play a role in addressing some of the broader issues facing the global aluminium industry as a whole, and help create a sustainable industry that meets the needs of its customers and end users,” said Al Attar.

Between its DUBAL and EMAL smelters, EGA will have a total production capacity of 2.4 million tonnes per year once EMAL Phase II is fully commissioned later this year. This will place EGA among the top five aluminium producers in the world outside China, says Al Attar.

“Our vision is to provide the global economy with sustainable material of the highest quality, building the reputation of the UAE as a centre of manufacturing excellence. We are coming to Harbor 2014 to tell a success story that is grounded in continuous improvement and innovation, and the importance of sound trust-based relationships between all stakeholders in a volatile global economy,” he said.

Now in its 7th year, Harbor’s annual Aluminium Outlook Summit is renowned for providing excellent market intelligence. The event attracts a diverse international audience comprising purchasing managers, sales executives, risk managers, scrap purchasing and sales personnel, industry analysts, investment strategists, strategic business planners, industry association members and government agencies.